Named after his daughter ALYX, the brand of Matthew M. Williams was born in 2015. Matt has a wide range of experience in streetwear, music, art and design. Introducing Mens from FW17 a unique perspective of treamlined tailoring and workwear silhouettes was set. Strong graphic prints, subtle but yet so fine details,  utility backpacks, and the label's signature rollercoaster belt all complete the vision. Pronounced as ALEEKS. We’ve collaborated in 2017 with a unique VPU Zine, a Rotterdam Bomber jacket, tee and rave towel.